Qualitative Market Research: Principle & Practice - Image 1

£202.04

Sage Publications Qualitative Market Research: Principle & Practice

Name: Qualitative Market Research: Principle & Practice
Brand: Sage Publications
Price: 202.04 GBP
Availability: InStock

Medical, Legal & Social Sciences

About as cheap as it gets. The only time it was cheaper was 8 months ago.

£202 today · all-time low £202 (Oct 2025) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 549 days • 549 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 549 days • 9 price levels

Days at Price

Current Price

Price Analysis

Most common price: £223 (137 days, 25.0%)

Price range: £202 - £255

Price levels: 9 different prices over 549 days

Description

`Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a "must-have"′ - Admap `This is one of the best texts on the subject I′ve come across and I did find some of the content truly inspirational′ - Mick Williamson, Creative Director, TRBI for In Brief magazine `It will be essential reading for anyone involved with qualitative market research′ - David Barr, Director General of the Market Research Society `An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession′ - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.

Product Specifications

Brand: Sage Publications
Format: paperback
Pack Size: 7 items
ASIN: 0761972722
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 26 July 2002
Listed Since: 09 February 2007

Barcode

No barcode data available

Sage Publications Qualitative Market Research: Principle & Practice

About as cheap as it gets. The only time it was cheaper was 8 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Sage Publications Qualitative Market Research Guide Book

Qualitative Marketing Research

Qualitative Research in Practice: Examples for Discussion and Analysis, 2nd Edition

Qualitative Research Practice: Concise Paperback Edition

Qualitative Research Practice

Rethinking Marketing: Qualitative Strategies and Exotic Visions

UNDERSTANDING QUANTITATIVE AND QUALITATIVE RESEARCH IN PSYCHOLOGY: A Practical Guide to Methods, Statistics, and Analysis

Handbook of Qualitative Research Methods in Marketing: Second Edition (Research Handbooks in Business and Management series)

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Doing & Writing Qualitative Research

Doing Qualitative Analysis In Psychology

Crafting Qualitative Research: Beyond Positivist Traditions

Crafting Qualitative Research: Beyond Positivist Traditions

Qualitative Communication Research Methods

Qualitative Research in Education: A User's Guide

The Marketing Research Guide

The Marketing Research Guide

Qualitative Consumer and Marketing Research

Successful Qualitative Research: A Practical Guide for Beginners

Marketing Research: Delivering Customer Insight

Doing Qualitative Research

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)

Best Practices in Quantitative Methods

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11