£120.89

Sage Publishing Sage Qualitative Communication Research Methods - 4th Edition

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Description

Master the fundamentals of qualitative research with Qualitative Communication Research Methods, Fourth Edition. Published by Sage Publishing, this textbook provides a clear path for students and researchers exploring speech and mass communication. Authors Thomas R. Lindlof and Bryan C. Taylor lead readers through the entire research lifecycle, starting from the initial development of research topics and questions to the final writing of a research report. This edition is highly regarded by academics, including Michael Irvin Arrington of Indiana State University, who notes its effectiveness for undergraduate audiences. By using numerous real-world examples from the field, the book helps clarify how studies are conducted and how results are presented. Whether you are just beginning your studies in communication or looking to refine your qualitative skills, this guide offers a structured approach to navigating the research process.

Key Features

Comprehensive guidance through every step of the qualitative process, from initial topic development to the final report.

Written by award-winning scholars Thomas R. Lindlof and Bryan C. Taylor to provide expert academic insight.

Includes numerous field examples to illustrate how qualitative studies are performed in real-world settings.

Designed specifically to help readers understand research questions and methodology within speech and mass communication.

Highly recommended for undergraduate audiences seeking a clear and accessible introduction to qualitative methods.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
21 November 2017
Listed Since
26 April 2016

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