£131.33

Handbook of Qualitative Research Methods in Marketing: Second Edition (Research Handbooks in Business and Management series)

Economics

Price data last checked 136 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£131 today · cheaper than every other day in the last 18 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 419 days • 419 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 419 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £181 (160 days, 38.2%)

Price range: £131 - £184

Price levels: 5 different prices over 419 days

Description

This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published in 2006, and this updated Handbook acknowledges and critiques these fascinating scholarly advancements. Distinguished chapter authors bring together current thought and changing practices in marketing academia and industry. Organized to reflect a start-to-finish approach, the chapters investigate best practices for conceptualizing a project, practical theories and issues to consider, new methods for data collection, such as the use of AI and automated text analysis, and key considerations for writing and presenting work. A fundamental text with a strong contemporary scope, HQRMM provides guidelines for novices and experienced researchers alike. Academics applying qualitative methods to their research will find this second edition to be truly groundbreaking. At the same time, students focusing on marketing, business studies and social sciences will additionally benefit from a special section on getting started. Practitioners who wish to become familiar with the latest scholarship on qualitative methods will also find HQRMM to be an invaluable resource.

Product Specifications

Format: hardcover
ASIN: 1035302713
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 24 September 2024
Listed Since: 02 April 2024

Barcode

No barcode data available

Handbook of Qualitative Research Methods in Marketing: Second Edition (Research Handbooks in Business and Management series)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Qualitative Research Methods

Sage Publications Qualitative Market Research Guide Book

Handbook of Qualitative Research Methods for International Business (Research Handbooks in Business and Management series)

The Oxford Handbook of Qualitative Research (Oxford Library of Psychology)

Qualitative Research Practice: Concise Paperback Edition

Crafting Qualitative Research: Beyond Positivist Traditions

Crafting Qualitative Research: Beyond Positivist Traditions

Qualitative Research Practice

Handbook of Qualitative Research Methods for International Business (Research Handbooks in Business and Management series)

Qualitative Market Research: Principle & Practice

Qualitative Research in Education: A User's Guide

Qualitative Research in Information Systems: A Reader (Introducing Qualitative Methods series)

Qualitative Research Methods for Business Students: A Global Approach

Doing Rapid Qualitative Research

Handbook for Qualitative Research in Emerging Markets: Methods and Applications (Research Handbooks in Business and Management series)

Promoting Qualitative Research Methods for Critical Reflection and Change

Qualitative Methods in Business Research (Introducing Qualitative Methods series)

Sage Qualitative Research Methods: 2 - Research Guide

Handbook of Qualitative Research Methods in Marketing (Research Handbooks in Business and Management series)

Qualitative Research Practice: A Guide for Social Science Students and Researchers

Qualitative Research in International Settings: A Practical Guide

The Oxford Handbook of Qualitative Research

Qualitative Research Methods: 2

Routledge Qualitative Methods in Economics - Research Guide