Applying Qualitative Methods to Marketing Management Research - Image 1

£78.36

MACMILLAN Applying Qualitative Methods to Marketing Management Research

Name: Applying Qualitative Methods to Marketing Management Research
Brand: MACMILLAN
Price: 78.36 GBP
Availability: InStock

Brands & Corporate Identity

This is the most expensive it has ever been. Walk away.

£78 today · previous high £78 · all-time low £76

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 38 days • 38 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 38 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £76 (37 days, 97.4%)

Price range: £76 - £78

Price levels: 2 different prices over 38 days

Description

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349725064
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 16 December 2003
Listed Since: 27 May 2016

Barcode

No barcode data available

MACMILLAN Applying Qualitative Methods to Marketing Management Research

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Qualitative Marketing Research

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods Series)

Qualitative Research Methods for Business Students: A Global Approach

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)

Sage Publications Qualitative Market Research Guide Book

Qualitative Research Methods

Qualitative Research in International Settings: A Practical Guide

Qualitative Methods in Business Research (Introducing Qualitative Methods series)

Red Globe Press - Qualitative Research in Clinical Psychology

Handbook of Qualitative Research Methods for Psychology and the Social Sciences

Qualitative Research

Crafting Qualitative Research: Beyond Positivist Traditions

Crafting Qualitative Research: Beyond Positivist Traditions

Handbook for Qualitative Research in Emerging Markets: Methods and Applications (Research Handbooks in Business and Management series)

Qualitative Methods in Business Research (Introducing Qualitative Methods series)

Handbook of Qualitative Research Methods in Marketing (Research Handbooks in Business and Management series)

Successful Qualitative Research: A Practical Guide for Beginners

The Handbook of Qualitative Research in Education

Handbook of Qualitative Research Methods for International Business (Research Handbooks in Business and Management series)

Qualitative Methods for Marketplace Research

Working with Qualitative Data

Routledge Qualitative Methods in Economics - Research Guide

Issues in Qualitative Research: 4 (Studies in Qualitative Methodology, 4)

The Qualitative Research Experience