Applying Qualitative Methods to Marketing Management Research - Image 1

£78.36

MACMILLAN Applying Qualitative Methods to Marketing Management Research

Name: Applying Qualitative Methods to Marketing Management Research
Brand: MACMILLAN
Price: 75.68 GBP
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Description

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349725064
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 16 December 2003
Listed Since: 27 May 2016

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MACMILLAN Applying Qualitative Methods to Marketing Management Research

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