£79.70

Kogan Page Effective Brand Building: Unlock Growth with Strategy, Insights, and Measurement

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£80 today · usual range £72–£81 · best ever £72

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Last 73 days · 73 data points (no recent data)

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£80.87 £71.34 £73.42 £75.50 £77.58 £79.66 £81.74 08 June 2026 26 June 2026 14 July 2026 01 August 2026 19 August 2026

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8 days 5 days 6 days 18 days 13 days · current 23 days 0 6 12 17 23 £72 £75 £78 £79 £80 £81 Days at Price

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Most common price: £81 (23 days, 31.5%)

Price range: £72 - £81

Price levels: 6 different prices over 73 days

Description

How can senior marketing leaders drive sustained brand growth amid shifting industry priorities? Effective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. As short-term tactics dominate, this book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives. You'll learn how to: - Apply best-practice models to embed brand building within organizational processes - Leverage expert insights from award-winning marketer Andrew Geoghegan - Use data-led approaches to measure impact and maximize ROI - Analyze real-world examples from McDonald's, Apple, Mondelez and Unilever - Develop leadership strategies that deliver consistent, scalable growth This essential guide equips senior professionals with the tools to lead brand initiatives that deliver reliable, repeatable results, securing competitive advantage and lasting market relevance. Themes include: Brand building strategy, Governance, ROI measurement, Leadership, data-driven decision making, industry best practices

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 January 2025
Listed Since
28 March 2024

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