£79.70

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£80 today · all-time low £79 (Jul 2026) · usually the usual

Kogan Page Effective Brand Building: Unlock Growth with Strategy, Insights, and Measurement

Name: Effective Brand Building: Unlock Growth with Strategy, Insights, and Measurement
Brand: Kogan Page
Price: 79.7 GBP
Availability: InStock

Strategy

Price Distribution

Price distribution over 28 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £80 (13 days, 46.4%)

Price range: £79 - £81

Price levels: 3 different prices over 28 days

Description

How can senior marketing leaders drive sustained brand growth amid shifting industry priorities? Effective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. As short-term tactics dominate, this book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives. You'll learn how to: - Apply best-practice models to embed brand building within organizational processes - Leverage expert insights from award-winning marketer Andrew Geoghegan - Use data-led approaches to measure impact and maximize ROI - Analyze real-world examples from McDonald's, Apple, Mondelez and Unilever - Develop leadership strategies that deliver consistent, scalable growth This essential guide equips senior professionals with the tools to lead brand initiatives that deliver reliable, repeatable results, securing competitive advantage and lasting market relevance. Themes include: Brand building strategy, Governance, ROI measurement, Leadership, data-driven decision making, industry best practices

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398618594
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 03 January 2025
Listed Since: 28 March 2024

Barcode

No barcode data available

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

Kogan Page Effective Brand Building: Unlock Growth with Strategy, Insights, and Measurement

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Brands and Branding: Strategy to Build and Nurture Brands

Brand Psychology: The Art and Science of Building Strong Brands

Building Brand Identity in Social Media - IGI Global Research

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Brand Management: An Introduction through Storytelling

Brand Management in Emerging Markets: Theories and Practices

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Brand Management: Mastering Research, Theory and Practice - Routledge

Creating Powerful Brands

Brands: Meaning and Value in Media Culture

Brand Management: Mastering Research, Theory and Practice

Strategic Brand Management: A European Perspective

Brands: Meaning and Value in Media Culture

Corporate Branding: Areas, arenas and approaches

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)

Brand Management: A Theoretical and Practical Approach

From Brand Vision to Brand Evaluation - Routledge Marketing

PSYCHOLOGY OF BRANDING (Psychology Research Progress)

Routledge Creating Powerful Brands - 4th Edition Textbook

Brands with Moxie: Eight Steps to a Winning Brand

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

Kogan Page Effective Brand Building: Unlock Growth with Strategy, Insights, and Measurement

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Brands and Branding: Strategy to Build and Nurture Brands

Brand Psychology: The Art and Science of Building Strong Brands

Building Brand Identity in Social Media - IGI Global Research

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Brand Management: An Introduction through Storytelling

Brand Management in Emerging Markets: Theories and Practices

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Brand Management: Mastering Research, Theory and Practice - Routledge

Creating Powerful Brands

Brands: Meaning and Value in Media Culture

Brand Management: Mastering Research, Theory and Practice

Strategic Brand Management: A European Perspective

Brands: Meaning and Value in Media Culture

Corporate Branding: Areas, arenas and approaches

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)

Brand Management: A Theoretical and Practical Approach

From Brand Vision to Brand Evaluation - Routledge Marketing

PSYCHOLOGY OF BRANDING (Psychology Research Progress)

Routledge Creating Powerful Brands - 4th Edition Textbook

Brands with Moxie: Eight Steps to a Winning Brand