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£44.09
MACMILLAN Sales Force Design For Strategic Advantage
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Description
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
Product Specifications
- Brand
- MACMILLAN
- Format
- paperback
- ASIN
- 1349508497
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 01 January 2004
- Listed Since
- 16 November 2013
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