£122.99

McGraw-Hill Education Sales Force Management, 9e Textbook

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Description

Sales Force Management, 9e by McGraw-Hill Education stands as a definitive text for students and professionals in the field of sales management. Authors Mark Johnston and Greg Marshall combine their expertise to maintain the high quality of previous editions while introducing new content that addresses the evolving landscape of sales. This edition provides a reliable framework that has become a favorite among instructors for teaching complex management concepts. This textbook integrates up-to-date sales management theory with practical application. It uses a proven framework that presents the activities of sales managers as three interrelated and sequential processes. By combining real-world student learning tools with current industry standards, this book prepares readers to handle the changing demands of modern sales environments. Whether you are studying management science or looking to improve professional leadership, this text offers the theoretical foundation and practical insights needed to succeed in sales force leadership.

Key Features

Comprehensive sales management theory that includes updated application methods for modern business environments.

Proven instructional framework designed to portray sales management activities as three interrelated and sequential processes.

Real-world student learning tools that help bridge the gap between academic theory and professional practice.

New and relevant content from authors Mark Johnston and Greg Marshall to address changes in the sales field.

Definitive industry text that maintains the quality and integrity established in previous successful editions.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 March 2008
Listed Since
31 May 2007

Barcode

No barcode data available

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