£82.23

MACMILLAN Brand Aesthetics

Name: Brand Aesthetics
Brand: MACMILLAN
Price: 82.06 GBP
Availability: InStock

International

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Price distribution over 42 days • 2 price levels

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Most common price: £80 (26 days, 61.9%)

Price range: £80 - £82

Price levels: 2 different prices over 42 days

Description

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

Product Specifications

Brand: MACMILLAN
Format: Paperback
ASIN: 1349340553
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 24 July 2012
Listed Since: 17 March 2016

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