£84.20

MACMILLAN Brand Aesthetics

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Description

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 July 2012
Listed Since
17 March 2016

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