Global Marketing, Global Edition - Image 1

£70.86

PEARSON EDUCATION Global Marketing, Global Edition

Name: Global Marketing, Global Edition
Brand: PEARSON EDUCATION
Price: 70.86 GBP
Availability: InStock

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Description

For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292304022
Category: Books > Subjects > Business, Finance & Law > Economics > International Economics > Trade
Domain: Amazon UK
Release Date: 20 February 2020
Listed Since: 12 July 2019

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PEARSON EDUCATION Global Marketing, Global Edition

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