£69.90

Wiley Global Marketing Management

Name: Global Marketing Management
Brand: Wiley
Price: 69.9 GBP
Availability: InStock

Economics

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£70 today · all-time low £67 (May 2026) · usually £72

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 75 days · 75 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 75 days • 7 price levels

Days at Price

Current Price

Price Analysis

Most common price: £68 (25 days, 33.3%)

Price range: £68 - £81

Price levels: 7 different prices over 75 days

Description

An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility

Key Features

Global Marketing Management

Product type: ABIS BOOK

Wiley

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 111988876X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 27 October 2022
Listed Since: 16 February 2022

Barcode

No barcode data available

Wiley Global Marketing Management

About as cheap as it gets. The only time it was cheaper was 2 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Global Marketing: Strategy, Practice, and Cases

Global Marketing - Wettbewerbsstrategische Erfolgsfaktoren und Konsequenzen

Global Marketing: Foreign Entry, Local Marketing, and Global Management (The McGraw-Hill/Irwin series in marketing)

International Marketing: Winning in the New Global Economy

Global Marketing: United States Edition

International Marketing: A Global Perspective

Global Marketing Management System (Second Edition)

Springer - Emerging Issues in Global Marketing Book

Globalization of Consumer Markets: Structures and Strategies

Managing in the Global Economy

Market-Driven Management: Strategic and Operational Marketing

New Perspectives on International Marketing

Marketing and Globalization

Global Marketing: Understanding Marketing in a Globalized Business Environment

Global Marketing in Times of Disruption: 22 (Review of Marketing Research, 22)

Global Marketing Strategy: An Executive Digest (Management for Professionals)

Managing in the Global Economy

International Marketing in Fast Changing Environment: 24 (Advances in International Marketing, 24)

Marketing Management: European Edition

Marketing Globally: Planning and Practice

Strategic Market Management