£166.51

Routledge Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications

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£166.51 £165.91 £166.04 £166.17 £166.30 £166.43 £166.57 14 April 2026 05 May 2026 27 May 2026 17 June 2026 09 July 2026

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86 days 1 day · current 0 22 43 65 86 £166 £167 Days at Price

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Most common price: £166 (86 days, 98.9%)

Price range: £166 - £167

Price levels: 2 different prices over 87 days

Description

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues Creating ads that balance campaign goals with design constraints Preparing and building ads with team and QC standards Using forms and data in ads without file bloat File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner Integrating video into sites and banners Social media applications Trafficking and tracking ads for impressions, interactions, clicks, and conversions Using ActionScript to save development time and implement team standardsPublished projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 July 2017
Listed Since
31 August 2017

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