Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications - Image 1

£165.96

Routledge Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications

Name: Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications
Brand: Routledge
Price: 165.6 GBP
Availability: InStock

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Description

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues Creating ads that balance campaign goals with design constraints Preparing and building ads with team and QC standards Using forms and data in ads without file bloat File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner Integrating video into sites and banners Social media applications Trafficking and tracking ads for impressions, interactions, clicks, and conversions Using ActionScript to save development time and implement team standardsPublished projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138426377
Category: Books > Subjects > Arts & Photography > Graphic Arts > Animation
Domain: Amazon UK
Release Date: 27 July 2017
Listed Since: 31 August 2017

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Routledge Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications

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