£53.80

Wiley-Blackwell Origination: The Geographies of Brands and Branding (RGS-IBG Book Series)

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£54 today · all-time low £52 (Apr 2026) · usually £54

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£55.66 £51.84 £52.68 £53.51 £54.34 £55.17 £56.01 26 April 2026 12 May 2026 29 May 2026 14 June 2026 01 July 2026

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Description

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 May 2015
Listed Since
21 September 2012

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