£70.87

Wiley Marketing Mistakes and Successes

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Price History & Forecast

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Last 24 days • 24 data points (No recent data available)

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£74.26 £70.53 £71.34 £72.16 £72.97 £73.79 £74.60 22 February 2026 27 February 2026 05 March 2026 11 March 2026 17 March 2026

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5 days · current 13 days 6 days 0 3 7 10 13 £71 £72 £74 Days at Price

Price Analysis

Most common price: £72 (13 days, 54.2%)

Price range: £71 - £74

Price levels: 3 different prices over 24 days

Description

Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices―both errors and successes―cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.

Key Features

Used Book in Good Condition

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
14 February 2014
Listed Since
01 February 2011

Barcode

No barcode data available

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