£111.65

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£112 today · usual range £94–£173 · best ever £94

Sage Publishing How Advertising Works: The Role of Research (Graduate Survival Skills)

Amazon

Price History & Forecast

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Last 64 days · 64 data points (no recent data)

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£173.18 £86.59 £105.48 £124.37 £143.27 £162.16 £181.05 25 July 2026 09 August 2026 25 August 2026 10 September 2026 26 September 2026
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Price Distribution

Price distribution over 64 days • 6 price levels

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Current Price
14 days 11 days 17 days 1 day · current 15 days 6 days 0 4 9 13 17 £94 £110 £111 £112 £150 £173 Days at Price

Price Analysis

Most common price: £111 (17 days, 26.6%)

Price range: £94 - £173

Price levels: 6 different prices over 64 days

Description
John Philip Jones, best-selling author of WhatÆs in a Name?, Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising processùclients, media, and agenciesùare fully represented in How Advertising Works. Chapter authors reflect a global mix of academic and professional backgrounds and include Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and John Philip Jones himself. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles. The result is a single "knowledge bank" of theory and practice for advertising students and professionals. Future handbooks, also edited by John Philip Jones, will address key topics of advertising agency operation, brand building, and multinational advertising. How Advertising Works will be of interest to students and professionals in advertising, marketing, and communication

Product Specifications
Brand
Sage Publishing
Format
paperback
ASIN
076191241X
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
23 July 1998
Listed Since
02 January 2007

Barcode

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