Public Relations and the Making of Modern Britain: Stephen Tallents and the Birth of a Progressive Media Profession - Image 1

£38.65

Manchester University Press Public Relations and the Making of Modern Britain: Stephen Tallents and the Birth of a Progressive Media Profession

Name: Public Relations and the Making of Modern Britain: Stephen Tallents and the Birth of a Progressive Media Profession
Brand: Manchester University Press
Price: 38.65 GBP
Availability: InStock

Business & Economic History

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Description

Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain. A compelling portrait of how the social, economic and media revolutions of early twentieth century reshaped national life, Public relations and the making of modern Britain reveals a country struggling to cope with austerity and crisis that is at once very different from, and yet surprisingly similar to, our own. This book includes the first reprint of Tallents' influential 'The Projection of England' for over fifty years. It will interest students and scholars of media studies and modern British culture, history and politics. -- .

Product Specifications

Brand: Manchester University Press
Format: hardcover
ASIN: 0719084571
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 01 May 2012
Listed Since: 10 December 2010

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Manchester University Press Public Relations and the Making of Modern Britain: Stephen Tallents and the Birth of a Progressive Media Profession

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