Public Relations: An Introduction: An Introduction - Image 1

£61.99

Cengage Learning Public Relations: An Introduction: An Introduction

Name: Public Relations: An Introduction: An Introduction
Brand: Cengage Learning
Price: 61.99 GBP
Availability: InStock

black & white illustrations

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Description

This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.

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Product Specifications

Brand: Cengage Learning
Model: black & white illustrations
Format: paperback
ASIN: 1861525478
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 10 March 2010
Listed Since: 02 February 2007

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Cengage Learning Public Relations: An Introduction: An Introduction

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