Today's Public Relations: An Introduction - Image 1

£179.46

Sage Publications Today's Public Relations: An Introduction

Name: Today's Public Relations: An Introduction
Brand: Sage Publications
Price: 179.46 GBP
Availability: InStock

Public Relations

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Description

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1412926351
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 19 October 2005
Listed Since: 09 February 2007

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Sage Publications Today's Public Relations: An Introduction

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