Introduction to Public Relations - Image 1

£70.99

PEARSON EDUCATION Introduction to Public Relations

Name: Introduction to Public Relations
Brand: PEARSON EDUCATION
Price: 70.99 GBP
Availability: InStock

Public Relations

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Description

Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some approaches can actually be harmful to the interests of society. It intends to try to foster a critical as well as a creative approach to the subject to prepare the undergraduate to go on to study and practice to achieve higher levels of originality. This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation, Advanced Certificate and Diploma levels with the CIPR.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0273750984
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 09 May 2013
Listed Since: 06 September 2012

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PEARSON EDUCATION Introduction to Public Relations

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