Rowntree and the Marketing Revolution, 1862â1969 - Image 1

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Cambridge University Press Rowntree and the Marketing Revolution, 1862â1969

Name: Rowntree and the Marketing Revolution, 1862a1969
Brand: Cambridge University Press
Price: 122.28 GBP
Availability: InStock

Business & Economic History

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Description

Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 0521435129
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 05 January 1995
Listed Since: 13 February 2007

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This is the most expensive it has ever been. Walk away.

Cambridge University Press Rowntree and the Marketing Revolution, 1862â1969

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

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Similar Products You Might Like

Marketing: Critical Perspectives on Business and Management

MARKETING (The International Library of Critical Writings in Business History series)

Foundations of Marketing Thought - German Historical School

Marketing in Small Businesses - Routledge Library Edition

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

The Emergence of Modern Marketing - Routledge Business History

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