Marketing Research: Tools and Techniques: Tools & Techniques - Image 1

£61.63

Oxford University Press Marketing Research: Tools and Techniques: Tools & Techniques

Name: Marketing Research: Tools and Techniques: Tools & Techniques
Brand: Oxford University Press
Price: 61.63 GBP
Availability: InStock

Economics

Same price for 21 weeks. Today is much like next week.

£62 for 146 days straight · last change was Aug 2025

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 577 days • 577 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 577 days • 6 price levels

Days at Price

Current Price

Price Analysis

Most common price: £62 (146 days, 25.3%)

Price range: £56 - £63

Price levels: 6 different prices over 577 days

Description

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book

Product Specifications

Brand: Oxford University Press
Format: paperback
ASIN: 019965509X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 07 March 2013
Listed Since: 28 August 2012

Barcode

No barcode data available

Oxford University Press Marketing Research: Tools and Techniques: Tools & Techniques

Same price for 21 weeks. Today is much like next week.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Research: Delivering Customer Insight

The Marketing Research Guide

The Marketing Research Guide

Marketing Research 7th Ed.

Marketing Research

Marketing Research, 12th Edition

The Practice of Market Research: An Introduction

The Business of Marketing Research

Wiley Research Methods for Business, with eBook Access Code

Marketing Research: Applied Insight, 6th Edition

The Market Research Toolbox: A Concise Guide for Beginners

Essentials of Marketing Research

The Practice of Market Research: From Data to Insight

Marketing Strategy: Based on First Principles and Data Analytics

Fundamentals of Marketing Research

Marketing Research: A Managerial Approach

Marketing Research (Critical Perspectives on Business and Management)

FUNDAMENTALS OF MARKETING

International Marketing Research: A Transformative Approach

Marketing

Foundations of Marketing, 6e

Essentials of Marketing

Marketing Management: Text and Cases

Marketing Research: Planning, Process, Practice