£61.44

Routledge - When Ads Work: New Proof That Advertising Triggers Sales

Name: Routledge - When Ads Work: New Proof That Advertising Triggers Sales
Brand: Routledge
Price: 61.44 GBP
Availability: InStock

Business & Economic History

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Description

Challenge the traditional thinking that advertising only builds brand recognition. In "When Ads Work," the author presents evidence that well-planned and well-executed advertising campaigns can drive immediate sales impact. This book moves beyond the idea that ads are just for long-term goodwill, offering a different perspective on how marketing affects the bottom line. This new edition serves as a practical model for anyone looking to build a successful advertising research program. By looking at numerous examples from recent ad campaigns, readers can learn how to measure and maximize the direct connection between creative work and consumer action. It is an essential resource for professionals who want to prove the effectiveness of their marketing spend through data and proven methodologies.

Key Features

Challenges the accepted wisdom that advertising only builds brand recognition and goodwill without immediate sales impact.

Provides a new perspective on how well-executed advertising campaigns can drive direct and immediate sales results.

Includes numerous examples from recent ad campaigns to illustrate successful marketing strategies in action.

Introduces the STAS (Short Term Advertising Strength) device to measure the immediate effect of advertising on sales.

Serves as a practical model for developing and running a successful advertising research program.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0765617390
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 15 December 2006
Listed Since: 31 January 2007

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Routledge - When Ads Work: New Proof That Advertising Triggers Sales

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