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Routledge When Ads Work: New Proof That Advertising Triggers Sales
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Description
Key Features
Routledge-published guide that proves well-planned advertising campaigns generate immediate sales impact rather than brand recognition alone.
Introduces STAS (Short Term Advertising Strength), a proprietary measurement system for quantifying the direct sales effect of advertising.
Includes numerous real-world examples from recent advertising campaigns demonstrating effective strategies across different industries.
New edition provides updated insights and practical frameworks for building successful advertising research programmes.
Essential resource for marketing professionals, researchers, and executives evaluating advertising effectiveness and campaign ROI.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 0765617390
- Category
- Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Domain
- Amazon UK
- Release Date
- 15 December 2006
- Listed Since
- 31 January 2007
Barcode
No barcode data available
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