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£149.92
It has never been this cheap. We have no record of a lower price.
£150 today · cheaper than every other day in the last 3 months
Routledge Digital Dawn in Adland - Australian Advertising History
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Price History & Forecast
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Last 81 days · 81 data points
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Price Distribution
Price distribution over 81 days • 1 price levels
Price Analysis
Most common price: £150 (81 days, 100.0%)
Price range: £150 - £150
Price levels: 1 different prices over 81 days
Description
Key Features
Routledge Studies in the History of Marketing provides academic rigour and peer-reviewed analysis of advertising industry transformation during digitalisation.
Over 50 interviews with past and present advertising professionals offer direct insights into agency experiences during the digital era transition.
Contemporary reports and company archives deliver primary source evidence of how Australian agencies navigated disruption and strategic change.
Explores the dynamic interaction between established advertising practices and emerging digital communication platforms that reshaped the industry fundamentally.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138393886
- Category
- Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Domain
- Amazon UK
- Release Date
- 17 June 2021
- Listed Since
- 15 December 2020
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