£136.81

Routledge Digital Dawn in Adland - Australian Agency History

Name: Routledge Digital Dawn in Adland - Australian Agency History
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Business & Economic History

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Description

Explore a unique study of the Australian advertising industry at the start of the digital era. This book, part of the Routledge Studies in the History of Marketing, examines a period of massive disruption within the field. It looks at how established agencies reacted to the arrival of new communication mediums and how they were forced to change their fundamental operations. By studying the interaction between a traditional industry and new technology, this work explains how advertising agencies helped build the digital economy and the platforms that lead the market today. The research is built on a foundation of contemporary reports, company archives, and personal archives. It also includes insights from over 50 interviews, making it a deep look into the history of marketing and business evolution in Australia.

Key Features

Provides a unique study of Australian advertising agencies during the dawn of the digital era.

Examines how the advertising industry reacted to disruption from new communication mediums.

Details the fundamental changes agencies underwent to adapt to a changing landscape.

Explains the role of advertising agencies in shaping the modern digital economy.

Based on extensive research including company archives and personal records.

Includes insights gained from over 50 interviews to provide a deep historical perspective.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138393886
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 17 June 2021
Listed Since: 15 December 2020

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Routledge Digital Dawn in Adland - Australian Agency History

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