Digital Advertising: Theory and Research (Advances in Consumer Psychology) - Image 1

£165.91

Routledge Digital Advertising: Theory and Research (Advances in Consumer Psychology)

Name: Digital Advertising: Theory and Research (Advances in Consumer Psychology)
Brand: Routledge
Price: 165.91 GBP
Availability: InStock

E-business

This is the usual price. Wait for it to drop, or tell us your number.

£166 today · usual range £150–£166 · best ever £150

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 72 days · 72 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 72 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £166 (46 days, 63.9%)

Price range: £151 - £166

Price levels: 2 different prices over 72 days

Description

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138654426
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 10 March 2017
Listed Since: 13 July 2016

Barcode

No barcode data available

Routledge Digital Advertising: Theory and Research (Advances in Consumer Psychology)

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge Advertising Theory - Communication Series Book

Advances in Advertising Research X: Multiple Touchpoints in Brand Communication: 10 (European Advertising Academy)

Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Advertising (Critical Concepts in Media and Cultural Studies)

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy)

Advertising in the 60s: Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade

Routledge - The Advertising and Consumer Culture Reader

The Advertising and Consumer Culture Reader

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

The Psychology of Advertising

Concise Encyclopedia of Advertising

Werbung, Mode und Design

Absolute Essentials of Advertising (Absolute Essentials of Business and Economics)

Advertising vol 3

Routledge Concise Encyclopedia of Advertising - Business Reference

Advertising vol 2

Advertising vol 4

Advertising in America: A Reference Handbook (Contemporary World Issues)

Advertising and the European City: Historical Perspectives (Routledge Revivals)

Advertising by Design: Generating and Designing Creative Ideas Across Media, 4th Edition

Ethics in Advertising: Making the case for doing the right thing

Advertising vol 1

Advertising, Society, and Consumer Culture

Advertising: Its Business, Culture and Careers