£120.31

Routledge Advertising Theory - Communication Series Book

Name: Routledge Advertising Theory - Communication Series Book
Brand: Routledge
Price: 118.66 GBP
Availability: InStock

Communication

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Description

Expand your understanding of the advertising discipline with Advertising Theory from the Routledge Communication Series. This volume provides a working knowledge of primary theoretical approaches, offering a comprehensive synthesis of the vast literature in the field. Editors Shelly Rodgers and Esther Thorson have designed this book as a structured forum to compare, contrast, and evaluate different advertising theories. This text is updated with new chapters covering various forms of advertising, theories, and concepts. It specifically addresses the role of new technology in the modern landscape, making it a valuable resource for students and professionals. Whether you are looking to master core principles or explore how digital advancements change the field, this book offers the detailed and current explorations needed to navigate the complex world of advertising theory.

Key Features

Comprehensive theoretical synthesis that brings together the vast literature of the advertising discipline into one structured volume.

Expertly edited by Shelly Rodgers and Esther Thorson to provide a reliable forum for comparing and evaluating different theories.

Updated content includes new chapters on various forms of advertising and emerging concepts within the industry.

Focuses on the role of new technology to ensure the material remains relevant to the modern advertising landscape.

Provides a working knowledge of primary theoretical approaches for students and professionals in communications.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0815382499
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 29 April 2019
Listed Since: 05 October 2018

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Routledge Advertising Theory - Communication Series Book

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