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£133.96
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£134 today · previous high £134 · all-time low £116
Routledge Advertising Theory - Routledge Communication Series Book
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Price distribution over 73 days • 4 price levels
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Most common price: £118 (44 days, 60.3%)
Price range: £116 - £134
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Description
Key Features
Advertising Theory compiles detailed explorations of key theories and primary theoretical approaches within the advertising discipline.
This Routledge Communication Series volume provides comprehensive synthesis of vast advertising literature in structured, comparative format.
New chapters in this edition cover forms of advertising, theories, concepts, and the role of new technology.
Editors Shelly Rodgers and Esther Thorson develop this reference as a forum to compare, contrast, and evaluate advertising theories.
The book offers working knowledge of advertising discipline foundations for students, educators, and communication professionals.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0815382499
- Domain
- Amazon UK
- Release Date
- 29 April 2019
- Listed Since
- 05 October 2018
Barcode
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