£133.40

Routledge - The Customer Copernicus: How to be Customer-Led

Name: Routledge - The Customer Copernicus: How to be Customer-Led
Brand: Routledge
Price: 124.2 GBP
Availability: InStock

Management Science

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Most common price: £133 (23 days, 92.0%)

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Description

Why do some companies change entire markets to serve their customers better? While brands like Amazon, easyJet, and Sky have achieved massive business success by making things easier for their users, being truly customer-led remains a rare achievement. The Customer Copernicus explores this phenomenon by looking at why such effective strategies are not more common in the modern business landscape. This book goes beyond simple success stories to examine the risks of losing focus. Through real-world examples, it investigates why companies like Tesco, O2, and Wells Fargo, which once mastered the art of customer-centricity, eventually moved away from it. This text provides a deep look into the motivations and mistakes that lead companies to abandon the very practices that fueled their initial growth and profitability. It is a necessary read for anyone studying management science and the evolution of market leadership.

Key Features

Examines how market leaders like Amazon and easyJet use customer-led strategies to drive massive business success and growth.

Analyzes why being customer-centric is a rare trait among companies despite the obvious benefits to profitability and market position.

Investigates the decline of former industry leaders such as Tesco, O2, and Wells Fargo to understand why they stopped prioritizing customers.

Provides a detailed look at the transition from successful customer-led models to losing that competitive edge.

Offers insights into management science by studying the relationship between customer service and long-term financial results.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367539195
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 17 May 2021
Listed Since: 11 November 2020

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Routledge - The Customer Copernicus: How to be Customer-Led

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