£127.67

Routledge Brand Positioning - Marketing Strategy Textbook

Name: Routledge Brand Positioning - Marketing Strategy Textbook
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

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Description

Master the art of strategic brand development with Brand Positioning by Routledge. This English translation of a renowned Dutch textbook offers a practical approach to analyzing, defining, and developing a brand's positioning strategy. Designed for students and professionals, the book provides a clear path through the creation of effective marketing strategies. The text is divided into three key parts that guide readers step-by-step. It successfully combines academic theory with the strategic and operational tools needed for real-world application. While many resources focus on single aspects of business, this book offers a unique perspective by exploring the relationship between branding, marketing, and communications. By studying brand values and brand identity, readers gain the knowledge necessary to build a cohesive presence in the market. Whether you are looking to understand the foundations of marketing or need specific techniques for brand management, this textbook serves as a comprehensive guide for modern business needs.

Key Features

Practical approach to analyzing and developing brand positioning strategies for real-world business use.

Comprehensive three-part structure that guides you step-by-step through effective marketing strategy creation.

Combines academic theory with practical strategic and operational guidelines, tools, and techniques.

Unique focus on the relationship between branding, marketing, and communications to ensure consistency.

In-depth exploration of brand values and brand identity to help build strong market presence.

English translation of a highly regarded Dutch textbook used for professional development.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 036725011X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 13 February 2020
Listed Since: 28 September 2019

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Routledge Brand Positioning - Marketing Strategy Textbook

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