£127.67

Routledge Branding and Positioning in BoP Markets in Africa

Name: Routledge Branding and Positioning in BoP Markets in Africa
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

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Description

Effective brand management is a requirement for both multinational corporations and indigenous firms operating within Africa. This book from the Routledge Studies in Marketing series provides a practical overview of how to navigate country branding and positioning activities across the continent. By using a broad definition of Base of the Pyramid (BoP) marketing, the text covers a wide range of sectors including goods, services, and business-to-business marketing. It is designed to help professionals understand the nuances of corporate branding and country branding in specific economic contexts. Readers will find guidance on branding strategies tailored for BoP markets and marketing mix strategies that work for much of the African continent. This resource serves as a guide for maintaining corporate reputation and building customer loyalty in rapidly evolving markets.

Key Features

Provides a practical overview of country branding and positioning activities specifically within African markets.

Covers a broad definition of Base of the Pyramid (BoP) marketing including both goods and services.

Includes insights into business-to-business marketing and corporate branding strategies.

Explains branding strategies that can be adopted specifically for BoP market environments.

Offers guidance on marketing mix strategies appropriate for much of the African continent.

Helps firms manage brand reputation and build customer loyalty in diverse economic settings.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138489336
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 12 September 2019
Listed Since: 09 January 2018

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Routledge Branding and Positioning in BoP Markets in Africa

It has never been this cheap. We have no record of a lower price.

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