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£149.79
It has never been this cheap. We have no record of a lower price.
£150 today · cheaper than every other day in the last 3 months
Routledge Branding and Positioning in Base of Pyramid Markets Africa
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Last 53 days · 53 data points (no recent data)
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Price distribution over 53 days • 1 price levels
Price Analysis
Most common price: £150 (53 days, 100.0%)
Price range: £150 - £150
Price levels: 1 different prices over 53 days
Description
Key Features
Routledge Studies in Marketing series offering academic rigour and contemporary research on African market dynamics.
Addresses both multinationals and indigenous firms seeking to build and sustain corporate reputation through strategic branding.
Covers base of the pyramid marketing strategies encompassing goods, services, and B2B positioning in African contexts.
Provides practical country branding and positioning activities aligned with African market conditions and consumer behaviour.
Explores marketing mix strategies specifically designed for African market realities and business environments.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138489336
- Domain
- Amazon UK
- Release Date
- 12 September 2019
- Listed Since
- 09 January 2018
Barcode
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