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£131.87
Routledge - The Influence of Values on Consumer Behaviour
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Description
Key Features
Connects psychological value concepts with practical marketing and branding applications for a more complete understanding of consumer drivers.
Introduces the 'Value Compass,' a comprehensive value system developed to provide a structured way to analyze consumer motivations.
Offers a cross-culturally applicable framework, making the research useful for studying diverse global markets and consumer groups.
Addresses the existing gap in marketing theory by integrating established psychological research into the study of brand associations.
Provides professional insights into how companies use values to describe and strengthen the core associations of their brands.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138676470
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 02 August 2016
- Listed Since
- 30 January 2016
Barcode
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