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£151.25
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Routledge Influence of Values on Consumer Behaviour - Value Compass
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Price range: £151 - £151
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Description
Key Features
The Influence of Values on Consumer Behaviour introduces the Value Compass framework, a comprehensive system designed for cross-cultural application in brand and marketing strategy.
Published by Routledge, this book synthesises psychological research on values with contemporary marketing and branding literature for practical brand development.
Offers a structured approach to leveraging consumer values as core brand associations and competitive differentiators in modern marketing.
Provides theoretical foundation and actionable insights for understanding how values influence consumer purchasing behaviour and brand perception.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138676470
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 02 August 2016
- Listed Since
- 30 January 2016
Barcode
No barcode data available
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