£54.99

Gabler Verlag Key-Account-Management in der Automobilindustrie: Systemorientierte Prozessmodellierungen als Erklärungsansatz

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Description

Diese Studie will dem Key-Account-Management in der Automobilindustrie eine größere Aufmerksamkeit verschaffen. Markus Seidler entwickelt mit Hilfe der Systemtheorie ein Forschungsmodell, das die Prozesse des Key-Account-Managements in der Automobilindustrie beschreibt und seine Erfolgsfaktoren identifiziert. Aus den Ergebnissen leiten sich praxisrelevante Handlungsoptionen für den Umgang mit Großkunden in der Automobilbranche ab.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 December 2008
Listed Since
27 January 2009

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