£25.99

Kogan Page Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

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£35.60 £21.95 £24.93 £27.91 £30.88 £33.86 £36.84 12 June 2024 10 November 2024 10 April 2025 08 September 2025 06 February 2026

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4 days 16 days 5 days 576 days · current 4 days 0 144 288 432 576 £23 £24 £25 £26 £36 Days at Price

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Most common price: £26 (576 days, 95.2%)

Price range: £23 - £36

Price levels: 5 different prices over 605 days

Description

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers. Online resources include helpful templates, guides for students and lecturers, and self tests to ensure that best practice is being followed.

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New Store Stock

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
03 February 2015
Listed Since
16 July 2013

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