Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status - Image 1

£25.99

Kogan Page Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

Name: Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Brand: Kogan Page
Price: 25.99 GBP
Availability: InStock

Management Science

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Description

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers. Online resources include helpful templates, guides for students and lecturers, and self tests to ensure that best practice is being followed.

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Product Specifications

Brand: Kogan Page
Format: Paperback
ASIN: 0749469404
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 03 February 2015
Listed Since: 16 July 2013

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Kogan Page Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

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