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PEARSON EDUCATION Pearson Key Account Management - Financial Times Series Book
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Description
Key Features
This book is part of the Financial Times Series published by Pearson Education.
The content is based on original research conducted by the Cranfield School of Management.
The text provides an in-depth study of Key Account Management from both supplier and buyer perspectives.
It explores how companies can use KAM to manage risks from globalization and economic instability.
This resource helps clarify the confusion surrounding modern Key Account Management techniques.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 0273644262
- Domain
- Amazon UK
- Release Date
- 25 June 1999
- Listed Since
- 17 December 2006
Barcode
No barcode data available
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