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Springer Markenmanagement bei Erklärungsbedürftigen Produkten

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Price range: £55 - £55

Price levels: 1 different prices over 58 days

Description

Holger J. Schmidt zeigt auf, wie Markenmanagement ganzheitlich in einem dreistufigen Prozess auszugestalten ist und gibt empirisch überprüfte Empfehlungen.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
04 October 2013
Listed Since
13 June 2013

Barcode

No barcode data available

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