Innovationen im sektoralen Marketing: Festschrift zum 60. Geburtstag von Fritz Scheuch - Image 1

£97.43

Physica Innovationen im sektoralen Marketing: Festschrift zum 60. Geburtstag von Fritz Scheuch

Name: Innovationen im sektoralen Marketing: Festschrift zum 60. Geburtstag von Fritz Scheuch
Brand: Physica
Price: 97.43 GBP
Availability: InStock

Business Process Reengineering

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Description

Das sektorale Marketing berührt auf zentrale Weise das Verhältnis von Marketingwissenschaft und Praxis. Die Autoren zeigen in ihren Beiträgen auf, dass das sektorale Marketing zum einen eine wesentliche Transferaufgabe bei der Erschließung von "Marketing-Neuland" leistet, zum anderen mit der sektorspezifischen Forschung im Konsumgüter-, Dienstleistungs-, Investitionsgüter-, Handels-, Nonprofitbereich und internationalen Marketing wichtige Erkenntnisse zur allgemeinen Marketingtheorie beisteuert. In diesem Buch wird erstmals eine Bestandsaufnahme der Forschung im sektoralen Marketing vorgenommen und seine beträchtliche Bedeutung für den wissenschaftlichen Fortschritt im Marketing dokumentiert.

Product Specifications

Brand: Physica
Format: hardcover
ASIN: 3790815853
Category: Books > Subjects > Business, Finance & Law > Management > Business Process Reengineering
Domain: Amazon UK
Release Date: 19 May 2005
Listed Since: 15 February 2007

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Physica Innovationen im sektoralen Marketing: Festschrift zum 60. Geburtstag von Fritz Scheuch

New to our records — first sighting 22 days ago. We'll learn its rhythm.

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