Springer Markenpsychologie: Wie Marken wirken – Was Marken stark macht

Brand Psychology: The Art and Science of Building Strong Brands

Routledge

PSYCHOLOGY OF BRANDING (Psychology Research Progress)

Brands and Branding: Strategy to Build and Nurture Brands

Routledge

Brands and Brand Management (Critical Perspectives on Business and Management)

Routledge

Brands: Meaning and Value in Media Culture

Routledge

Creating Powerful Brands

Routledge

Brand Management: A Theoretical and Practical Approach

PEARSON EDUCATION

Routledge Brand Management: Research, Theory and Practice

Routledge

Best Practice der Markenführung

Gabler Verlag

Creating Powerful Brands

Routledge

Corporate Branding: Areas, arenas and approaches

Routledge

Brand Management: Mastering Research, Theory and Practice

Routledge

Personal Brand Management: Marketing Human Value (Management for Professionals)

Springer

Strong Brands, Strong Relationships

Routledge

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Routledge

The Rise of Brands

Berg Publishers

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Kogan Page

Markencontrolling: Ein verhaltensorientierter Beitrag zur Rationalitätssicherung einer identitätsorientierten Markenführung: 40 (Schriften des Center for Controlling & Management (CCM), 40)

Gabler Verlag

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Routledge

Brand Management: An Introduction through Storytelling

MACMILLAN

The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

Wiley

Brands with Moxie: Eight Steps to a Winning Brand

Brands: Meaning and Value in Media Culture

Routledge

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Edward Elgar Publishing