£56.50

GRIN Verlag Functional Food. Erfolg mit Innovationen auf dem deutschen Lebensmittelmarkt

9783640114009

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Description

Diplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Fachhochschule Kiel, 88 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die Gesundheit hat für die Verbraucher in Deutschland einen besonders hohen Stellenwert. Dies verdeutlichen nicht nur Umfragen, sondern auch die aktuellen Trends auf dem Lebensmittelmarkt. Jedoch besteht eine deutliche Diskrepanz zwischen dem Wissen über die richtige Ernährungsweise und dem tatsächlichen Essverhalten in Deutschland. Das liegt u. a. an dem veränderten Arbeits- und Alltagsleben (Flexibilität im Job, viele Singlehaushalte), die es komplizierter und nicht einfacher machen, das Bedürfnis nach gesunder Ernährung zu befriedigen. Der zuletzt veröffentlichte Ernährungsbericht der Deutschen Gesellschaft für Ernährung belegt, dass die steigende Anzahl chronischer Erkrankungen mit ungünstigen Ernährungsgewohnheiten und einer unkritischen Auswahl von Lebensmitteln zusammenhängt. So wird das individuelle Bedürfnis nach Gesundheit zunehmend zum gesellschaftlichen Thema, da Krankheiten hohe Kosten verursachen, die die Finanzierung des Gesundheitswesens immer schwieriger macht. Genau hier setzt das Functional-Food-Konzept an. Die mit speziellen gesundheitsfördernden Nähr- und Wirkstoffen (z. B. Vitamine, Antioxidantien) angereicherten Lebensmittel zielen darauf ab, einen positiven Effekt auf die Gesundheit des Konsumenten zu bewirken. Damit soll dem Verbraucher ermöglicht werden, dem Wunsch nach gesunder Ernährung in Verbindung mit möglichst großer Bequemlichkeit bei der Nahrungsaufnahme nachkommen zu können. Weiterhin soll Functional Food helfen, die Gesundheit präventiv zu fördern und damit einen Beitrag zur Verringerung der Kosten im Gesundheitssektor zu leisten. Dies ist jedoch nur möglich, wenn sich die Produktinnovationen auch am Markt durchsetzen. Funktionelle Lebensmittel stellen ein attraktives Segment dar, denn sie heben sich durch

Key Features

Used Book in Good Condition

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 July 2008
Listed Since
01 February 2010

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No barcode data available

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