£46.99

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£47 today · cheaper than every other day in the last 3 months

Gabler Verlag Marktforschung: Grundriß mit Fallstudien

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£46.99 £44.64 £45.58 £46.52 £47.46 £48.40 £49.34 28 July 2026 13 August 2026 30 August 2026 16 September 2026 03 October 2026
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Price Distribution

Price distribution over 68 days • 1 price levels

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68 days 0 17 34 51 68 £47 Days at Price

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Most common price: £47 (68 days, 100.0%)

Price range: £47 - £47

Price levels: 1 different prices over 68 days

Description

AnlaB fUr das Entstehen der vorliegenden Veroffentlichung waren die seit geraumer Zeit zu beobachtenden Entwicklungen in der Marktforschung. Dabei sind neben der Verfeinerung klassischer Methoden vor aHem die Neuentwicklung von Verfahren zur Informationsgewinnung sowie die Erarbeitung anwendungs orientierter Auswertungsverfahren augenfallig. So haben zunehmend benutzer freundliche Software-Programme wie SPSS, SAS und MDS(X) die Diffusion beispielsweise multivariater statistischer Analysemethoden in Wissenschaft und Praxis gleichermaBen beschleunigt. Vor diesem Hintergrund ist es das Anliegen des Lehrbuches, Studenten im Hauptstudium und interessierten Praktikern einen Einblick in Vorgehensweise und Probleme der modernen Marktforschung und ihrer Methoden zu vermitteln. Dariiber hinaus soli der Leser das Erlernte anhand von Fragen und Aufgaben rekapitulieren sowie zur Losung problemorientierter Fallstudien anwenden. Mein besonderer Dank fUr die kritische Durchsicht des Manuskriptes, zahl reiche konstruktive Verbesserungsvorschliige sowie wertvolle Ergiinzungen gilt Herrn Dr. G. Schnetkamp, Herrn Dipl.-Kfm. F. Schubert sowie Herrn Dipl. Kfm. P.-J. Patt. Ferner danke ich Frau L. Foerster fUr die ziigige Abwicklung der Schreibarbeiten.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 1986
Listed Since
04 May 2012

Barcode

No barcode data available

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