Marketing Research Methods: Quantitative and Qualitative Approaches - Image 1

£40.94

Cambridge University Press Marketing Research Methods: Quantitative and Qualitative Approaches

Name: Marketing Research Methods: Quantitative and Qualitative Approaches
Brand: Cambridge University Press
Price: 40.94 GBP
Availability: InStock

Management

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£41 today · all-time low £39 (Mar 2026) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 8 days • 8 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 8 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £39 (5 days, 62.5%)

Price range: £39 - £44

Price levels: 3 different prices over 8 days

Description

Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case studies illustrate the application of the methods. This text examines potential problems, such as researcher bias, and discusses effective solutions in the preparation of research reports and papers, and oral presentations. Assuming no prior knowledge of statistics or econometrics, discrete chapters offer a clear introduction to both, opening up the quantitative methods to all students. Each chapter contains rigorous academic theory, including a synthesis of the recent literature as well as key historical references, applied contextualization and recent research results, making it an excellent resource for practitioners. Online resources include extensive chapter bibliographies, lecture slides, an instructor guide and extra extension material and questions.

Key Features

Marketing Research Methods: Quantitative And Qualitative Approaches

Product Type: Abis Book

Brand: Cambridge University Press

Product Specifications

Brand: Cambridge University Press
Format: Paperback
ASIN: 1108792693
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Publication Date: 28 January 2021
Listed Since: 19 August 2020

Barcode

No barcode data available

Cambridge University Press Marketing Research Methods: Quantitative and Qualitative Approaches

About as cheap as it gets. The only time it was cheaper was 3 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Marketing Research: Delivering Customer Insight

Marketing Research: Planning, Process, Practice

The Marketing Research Guide

The Marketing Research Guide

Researching and Analysing Business: Research Methods in Practice

Marketing Research

An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R

Marketing Research, 12th Edition

Qualitative Market Research: Principle & Practice

Marketing Research: A Managerial Approach

Essentials of Marketing

Exploring Marketing Research (with Qualtrics Printed Access Card)

The Practice of Market Research: An Introduction

Marketing Skills in Practice: Developing a Successful Marketing Career

FUNDAMENTALS OF MARKETING

Quantitative Analysis in Marketing Mgmt

Marketing Research: Approaches, Methods and Applications in Europe

The Art & Science of Marketing: Marketing for Marketing Managers

Understanding Marketing: A European Casebook

Alternative Market Research Methods: Market Sensing

Marketing

Fundamentals of Marketing Research

Marketing Strategy: Based on First Principles and Data Analytics

Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches