An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R - Image 1

£44.29

Routledge An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R

Name: An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R
Brand: Routledge
Price: 44.29 GBP
Availability: InStock

Market Research

It has never been this cheap. We have no record of a lower price.

£44 today · cheaper than every other day in the last 2 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 32 days · 32 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 32 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £44 (17 days, 53.1%)

Price range: £44 - £47

Price levels: 2 different prices over 32 days

Description

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is broken down into six core sections: Part 1 covers an introduction to quantitative research methods and how to get started with SPSS and R; Part 2 covers basic concepts in measurement, data descriptions, and distributions; Part 3 discusses hypothesis testing, and basic statistical tests; Part 4 covers regression analysis; Part 5 discusses advanced topics in regression analysis and analysis of variance; and finally Part 6 covers advanced statistical methods. Each chapter contains learning objectives and summaries to structure learning, while breakout boxes provide tips and draw students’ attention to dos and don’ts in statistical research. SPSS and R Action Boxes present step-by-step instructions on how to perform statistical tests and procedures with SPSS and R. Review questions prompt self-reflection on concepts taught in each chapter and are complemented by exercises that allow students to put their learning into practice. A very applied text designed to make this complex subject accessible to students with no background in quantitative methods, this book is valuable recommended and core reading for advanced undergraduate and postgraduate students studying business and marketing research methods, business analytics, marketing analytics, statistical skills and quantitative methods. Online supplementary resources include data sets and programming files.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032525649
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 03 June 2025
Listed Since: 16 November 2024

Barcode

No barcode data available

Routledge An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Analyzing Quantitative Data: An Introduction for Social Researchers

Quantitative Data Analysis with IBM SPSS 17, 18 & 19: A Guide for Social Scientists

Quantitative Data Analysis in Education: A Critical Introduction Using SPSS

Best Practices in Quantitative Methods

Business Statistics Using EXCEL and SPSS

Valuepack:Quantitative Methods for Business and Economics with Economics for Business & Management:A Student Text and The Business Student ... Students Handbook Premium CWS Pin Card

Quantitative and Statistical Research Methods: From Hypothesis to Results: 42 (Research Methods for the Social Sciences)

Quantitative Methods: An Introduction for Business Management

Handbook of Ethics in Quantitative Methodology: A Handbook for Researchers (Multivariate Applications Series)

Handbook of Ethics in Quantitative Methodology (Multivariate Applications Series)

Introducing Quantitative Methods: A Practical Guide

Advanced Quantitative Data Analysis (Understanding Social Research)

Quantitative Analysis in Marketing Mgmt

Quantitative Methods for the Social Sciences: A Practical Introduction with Examples in R (Springer Texts in Political Science and International Relations)

Quantitative Methods for the Social Sciences: A Practical Introduction with Examples in SPSS and Stata

Introduction to Quantitative Social Science with Python (Chapman & Hall/CRC The Python Series)

Marketing Research Methods: Quantitative and Qualitative Approaches

A Guide for Statistical Tests and Interpretations with SPSS

Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches

Introduction to Probabilistic and Statistical Methods with Examples in R: 176 (Intelligent Systems Reference Library, 176)