Market Response Models: Econometric and Time Series Analysis: 12 (International Series in Quantitative Marketing, 12) - Image 1

Price loading...

Springer Market Response Models: Econometric and Time Series Analysis: 12 (International Series in Quantitative Marketing, 12)

Name: Market Response Models: Econometric and Time Series Analysis: 12 (International Series in Quantitative Marketing, 12)
Brand: Springer

Econometrics

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

From 1976 to the beginning of the millennium―covering the quarter-century life span of this book and its predecessor―something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.

Key Features

Used Book in Good Condition

Product Specifications

Brand: Springer
Format: Hardcover
ASIN: 0792378261
Category: Books > Subjects > Business, Finance & Law > Economics > Econometrics
Domain: Amazon UK
Release Date: 31 March 2001
Listed Since: 16 February 2007

Barcode

No barcode data available

Springer Market Response Models: Econometric and Time Series Analysis: 12 (International Series in Quantitative Marketing, 12)

Price History & Forecast

No Price Data Available

Price Distribution

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Market Response Models: Econometric and Time Series Analysis: 12 (International Series in Quantitative Marketing, 12)

Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)

Econometric Models in Marketing: 16 (Advances in Econometrics, 16)

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Handbook of Market Research: 1-2

Market Segmentation: Conceptual and Methodological Foundations: 8 (International Series in Quantitative Marketing, 8)

Marketing Research, 12th Edition

Handbook of Pricing Research in Marketing (Research Handbooks in Business and Management series)

Handbook of Pricing Research in Marketing (Research Handbooks in Business and Management series)

Handbook of Marketing

Building Models for Marketing Decisions: 9 (International Series in Quantitative Marketing, 9)

Marketing Research: Fundamentals, Process, and Implications (Business Issues, Competition and Entrepreneurship)

Statistical Analysis of Management Data

Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience: 3 (International Series in Quantitative Marketing, 3)

Analysis of Microdata

Springer - Innovation and Marketing in Pharmaceutical Industry

Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support (Research Handbooks in Business and Management series)

Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support (Research Handbooks in Business and Management series)

Social Media Marketing: Game Theory and the Emergence of Collaboration

Business Marketing: An Interaction and Network Perspective

Business Marketing: An Interaction and Network Perspective

The Business of Marketing Research