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Gabler Verlag Kosten senken mit CRM: Strategien, Methoden und Kennzahlen

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Description

Dieses Buch liefert die geeigneten Grundlagen und Werkzeuge, um Kostenreduktionspotenziale innerhalb der CRM-Wertkette zu identifizieren und gezielt umzusetzen. Review "Dieses Buch bietet dem Manager einen Werkzeugkasten für die Kostensenkung in den jeweiligen Abläufen." MM-Maschinenmarkt, 09/2003 Book Description Leitfaden zur Kostenreduktion durch CRM About the Author Mario Pufahl, Diplomkaufmann, ist Manager und Projektleiter der xact4u strategy consulting AG. Gregor Stokburger, Diplomkaufmann, ist Berater bei Cap Gemini Ernst & Young Consulting. Seine Tätigkeit umfasst CRM-Strategie, Prozessdesign und Implementierung sowie Marketing- und Kampagnenmanagement.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 February 2012
Listed Since
13 July 2012

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