Handbook of CRM: Achieving Excellence in Customer Management - Image 1

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Routledge Handbook of CRM: Achieving Excellence in Customer Management

Name: Handbook of CRM: Achieving Excellence in Customer Management
Brand: Routledge
Price: 43.98 GBP
Availability: InStock

Management Science

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Description

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.

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Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0750664371
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 31 October 2005
Listed Since: 22 December 2006

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Routledge Handbook of CRM: Achieving Excellence in Customer Management

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