£100.11

MACMILLAN The Power of Consumer Creativity: Transforming Consumption and Markets (The Seven C’s of Creativity)

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£100 today · all-time low £100 (Jun 2026) · usually £100

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£105.69 £99.52 £100.87 £102.21 £103.56 £104.90 £106.25 16 June 2026 02 July 2026 19 July 2026 04 August 2026 21 August 2026

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Description

This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across cutting-edge topics including vintage retail, gaming, biohacking, parenting and degrowth. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creativity as a fundamental and pervasive human capability rather than a rare talent. It is essential reading for researchers, students, and practitioners seeking to understand the evolving intersections of creativity, consumption, and market transformation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 August 2025
Listed Since
09 May 2025

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