£58.49

Global Sport Marketing: Sponsorship, Ambush Marketing & the Olympic Games

Management

Price data last checked 16 day(s) ago - will refresh soon

View at Amazon

Price History & Forecast

Last 75 days • 75 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 75 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £58 (54 days, 72.0%)

Price range: £52 - £58

Price levels: 3 different prices over 75 days

Description

As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether official sponsor or ambusher, marketers everywhere are expanding their interest in those few special platformslike the Olympic Gamesthat enable them to reach the masses in very customized ways. The vastly changing importance of the Olympic Games as a global marketing vehicle, combined with the growing knowledge and emerging practical realities around ambush marketing, inspired this team of distinguished scholars and practitioners to write Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games. The authors' experiences bring a unique and varied perspective to this textbook. Their experiences include positions with international and national sport organizations, the International Olympic Committee, national Olympic committees, international federations, marketing agencies, sponsors of sport, and much more. (Insert Paragraph)Whether you are a student of marketing or a practitioner in the field, this book provides knowledge, context, and tools to help you in your career.

Product Specifications

Format: paperback
ASIN: 1935412434
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 15 August 2015
Listed Since: 14 December 2014

Barcode

No barcode data available

Global Sport Marketing: Sponsorship, Ambush Marketing & the Olympic Games

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Sports Marketing: A Global Approach to Theory and Practice

International Sport Marketing: Issues and Practice (Routledge Research in Sport Business and Management)

Routledge Olympic Marketing - Sports Management Book

Sports Marketing: A Strategic Perspective

Digital Marketing in Sports: Global Perspectives (World Association for Sport Management Series)

Fundamentals of Sport Business Marketing

Routledge Contemporary Sport Marketing: Global Perspectives

Sports Marketing: A Strategic Perspective

Social Media in Sport Marketing

Introduction to Sport Marketing (Sport Management Series)

Global Sport Sponsorship: v. 3 (Sport Commerce and Culture)

Routledge Strategic Sports Event Management - 4th Edition

Routledge Handbook of Sports Marketing (Routledge International Handbooks)

Routledge Handbook of the Olympic and Paralympic Games (Routledge International Handbooks)

Routledge Handbook of Sports Marketing (Routledge International Handbooks)

Marketing the Sports Organisation: Building Networks and Relationships

Ambush Marketing & Mega-Event Monopoly - Asser Press Law Book

Sports Marketing: Creating Long Term Value

Global Olympics: Historical and Sociological Studies of the Modern Games: 3 (Research in the Sociology of Sport, 3)

Sports Management and Sports Humanities

Sports Management and Sports Humanities

Strategies in Sports Marketing: Technologies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-Services)

Financing Sport

Watching the Olympics: Politics, Power and Representation