£54.26

It has never been this cheap. We have no record of a lower price.

£54 today · cheaper than every other day in the last 3 months

Gabler Verlag Randsportarten erfolgreich vermarkten: Gestaltung von Fernsehformaten mit Prominenten

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Price History & Forecast

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Last 65 days · 65 data points (no recent data)

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£54.40 £54.25 £54.28 £54.31 £54.35 £54.38 £54.41 25 July 2026 10 August 2026 26 August 2026 11 September 2026 27 September 2026
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Price Distribution

Price distribution over 65 days • 1 price levels

Days at Price
65 days 0 16 33 49 65 £54 Days at Price

Price Analysis

Most common price: £54 (65 days, 100.0%)

Price range: £54 - £54

Price levels: 1 different prices over 65 days

Description

Sportsendungen erreichen in einem von starken Verdrängungsmechanismen gekennzeichneten Markt immer noch die höchsten Einschaltquoten. Umso erstaunlicher ist es, dass bislang relativ wenige Studien zur Sport-Rezeption im Fernsehen vorliegen. Vor allem Randsportarten entgehen fast gänzlich einer näheren Betrachtung, obwohl sich hier ausreichend bisher unausgeschöpftes Vermarktungspotenzial verbirgt. Die Autoren gehen der Frage nach, wie ein spannendes Sportereignis in ein nachgefragtes Unterhaltungsprogramm transformiert werden kann. Sie identifizieren mögliche Rezeptionsmotive bislang medial unterrepräsentierter Sportarten und überprüfen sie in Verbindung mit neuen Vermarktungsmöglichkeiten in Form verschiedener Promi-Sport-Formate, bei denen prominente Teilnehmer in unterschiedlichen Sportarten gegeneinander antreten. Aus den Ergebnissen der Studie leiten die Autoren konkrete Empfehlungen zur Gestaltung von Fernsehformaten für Randsportarten ab.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 May 2008
Listed Since
10 July 2008

Barcode

No barcode data available

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