£146.74

Routledge Managing and Leveraging Events - Business & Social Book

Name: Routledge Managing and Leveraging Events - Business & Social Book
Brand: Routledge
Price: 146.95 GBP
Availability: InStock

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Description

Expand your understanding of event management with Managing and Leveraging Events: Business and Social Dimensions. Part of the Routledge Advances in Event Research Series, this book explores the latest concepts and developments in both theory and practice. It provides a deep look into the ever-growing literature of event management, supported by theories from parent disciplines. Written by an international team of five management scholars, the text investigates how to maximize business and social benefits across various contexts. It addresses the specific challenges and opportunities faced by professionals working in different event management positions. Whether you are studying international business or looking to improve event leverage, this book offers a multi-angled approach to the field. This academic resource is designed for those seeking to understand the complex dimensions of modern event management in a global landscape.

Key Features

Explores latest developments in event management theory and practical application for modern professionals.

Written by an international team of five management scholars to provide diverse academic perspectives.

Examines ways to maximize both business and social benefits within different event management roles.

Draws on extensive event management literature and theories from various parent disciplines.

Investigates event management and leverage through multiple angles including international business.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 036742827X
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Anthropology > Customs & Folklore > Customs
Domain: Amazon UK
Release Date: 11 November 2021
Listed Since: 18 May 2021

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Routledge Managing and Leveraging Events - Business & Social Book

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