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Routledge Managing and Leveraging Events: Business and Social Dimensions

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Description

This comprehensive guide explores contemporary event management theory and practice through the lens of business and social value creation. Written by an international team of five management scholars, the book draws on established event management literature whilst incorporating theories from parent disciplines to examine how professionals across different event positions can maximise benefits in varied contexts. The work investigates event management and leverage strategies from multiple angles, including international business perspectives, making it essential reading for event professionals, academics, and students seeking to understand how to create measurable business outcomes and social impact through strategic event planning and execution.

Key Features

Authored by five international management scholars with expertise in event management theory and practice across multiple disciplines.

Examines event leverage strategies from international business and social dimensions to help professionals maximise stakeholder benefits.

Part of the Routledge Advances in Event Research Series, providing peer-reviewed scholarship for academic and professional audiences.

Addresses challenges and opportunities for event managers working in diverse contexts and organisational settings.

Integrates established event management literature with theories from parent disciplines to advance professional understanding.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 November 2021
Listed Since
18 May 2021

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