£125.00

Routledge Ambush Marketing in Sports: Theory and Practice

Name: Routledge Ambush Marketing in Sports: Theory and Practice
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Anthropology & Sociology

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Description

Understand the complex world of sports marketing with Ambush Marketing in Sports: Theory and Practice. This book from the Routledge Sports Marketing Series provides a deep look into how companies associate themselves with major events without being official sponsors or authorized partners. As international sponsorship and branding properties reach values of many millions of dollars, understanding these tactics is essential for professionals in the industry. This text stands out as the first book to offer a comprehensive analysis of both the theoretical and practical implications of ambush marketing. By using cutting-edge empirical research data, the book provides a clear look at how these strategies function in real-world scenarios. It is a vital resource for anyone studying the intersection of marketing communications and major sporting events, offering an innovative model for analyzing modern brand associations.

Key Features

First comprehensive analysis of the theoretical and practical implications regarding ambush marketing strategies.

Utilizes cutting-edge empirical research data to provide an evidence-based look at marketing tactics.

Explores how organizations associate with major events without official sponsorship or licensing.

Part of the respected Routledge Sports Marketing Series for academic and professional study.

Addresses the high-stakes environment of international sports branding and multi-million dollar sponsorships.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415626781
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 11 March 2013
Listed Since: 06 April 2012

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Routledge Ambush Marketing in Sports: Theory and Practice

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