Ambush Marketing & Mega-Event Monopoly - Asser Press Law Book - Image 1

£104.04

T.M.C. Asser Press Ambush Marketing & Mega-Event Monopoly - Asser Press Law Book

Name: Ambush Marketing & Mega-Event Monopoly - Asser Press Law Book
Brand: T.M.C. Asser Press
Price: 103.71 GBP
Availability: InStock

Law

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Description

This academic text provides a critical examination of commercial rights within the sports mega-event industry. It focuses on the complexities of sponsorship and the exclusivity of rights that define the modern sporting landscape. Readers will explore how laws are applied to address ambush marketing, specifically looking at the use of sui generis event legislation. By reviewing 10 major jurisdictions, the book analyzes how different nations handle the legal implications of event sponsorship. These jurisdictions were selected based on their history of hosting major events or their status as upcoming hosts. This study offers a deep look into the domestic legislation that governs how commercial rights are protected and how the law treats those attempting to bypass official sponsorship channels. It is an essential resource for those studying the intersection of sports, business, and international law.

Key Features

Examines the legal implications of the modern mega-event sponsorship model and commercial rights.

Provides a comparative review of 10 major global jurisdictions regarding event legislation.

Analyzes the treatment of ambush marketing through the lens of sui generis event laws.

Focuses on the exclusivity of commercial rights and how they are protected during major sports events.

Part of the ASSER International Sports Law Series for specialized legal study.

Product Specifications

Brand: T.M.C. Asser Press
Format: hardcover
ASIN: 9067048631
Category: Books > Subjects > Business, Finance & Law > Law
Domain: Amazon UK
Release Date: 07 June 2012
Listed Since: 25 February 2012

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T.M.C. Asser Press Ambush Marketing & Mega-Event Monopoly - Asser Press Law Book

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