Ambush Marketing & Mega-Event Monopoly - Asser Press Law Book - Image 1

£104.04

T.M.C. Asser Press Ambush Marketing & Mega-Event Monopoly - Asser Press Law Book

Name: Ambush Marketing & Mega-Event Monopoly - Asser Press Law Book
Brand: T.M.C. Asser Press
Price: 104.04 GBP
Availability: InStock

Law

It has never been this cheap. We have no record of a lower price.

£104 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 18 days • 18 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 18 days • 1 price levels

Days at Price

Price Analysis

Most common price: £104 (18 days, 100.0%)

Price range: £104 - £104

Price levels: 1 different prices over 18 days

Description

This academic text provides a critical examination of commercial rights within the sports mega-event industry. It focuses on the complexities of sponsorship and the exclusivity of rights that define the modern sporting landscape. Readers will explore how laws are applied to address ambush marketing, specifically looking at the use of sui generis event legislation. By reviewing 10 major jurisdictions, the book analyzes how different nations handle the legal implications of event sponsorship. These jurisdictions were selected based on their history of hosting major events or their status as upcoming hosts. This study offers a deep look into the domestic legislation that governs how commercial rights are protected and how the law treats those attempting to bypass official sponsorship channels. It is an essential resource for those studying the intersection of sports, business, and international law.

Key Features

Examines the legal implications of the modern mega-event sponsorship model and commercial rights.

Provides a comparative review of 10 major global jurisdictions regarding event legislation.

Analyzes the treatment of ambush marketing through the lens of sui generis event laws.

Focuses on the exclusivity of commercial rights and how they are protected during major sports events.

Part of the ASSER International Sports Law Series for specialized legal study.

Product Specifications

Brand: T.M.C. Asser Press
Format: hardcover
ASIN: 9067048631
Category: Books > Subjects > Business, Finance & Law > Law
Domain: Amazon UK
Release Date: 07 June 2012
Listed Since: 25 February 2012

Barcode

No barcode data available

T.M.C. Asser Press Ambush Marketing & Mega-Event Monopoly - Asser Press Law Book

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

The Legacy of Bosman: Revisiting the Relationship Between EU Law and Sport (ASSER International Sports Law Series)

The Routledge Handbook of Mega-Sporting Events and Human Rights (Sport and Human Rights)

The Routledge Handbook of Mega-Sporting Events and Human Rights (Sport and Human Rights)

T.M.C. Asser Press - Leading Cases in Sports Law Book

Sports Marketing: A Global Approach to Theory and Practice

Managing Sport Facilities and Major Events: Second Edition

The Commercialisation of Sport (Sport in the Global Society)

Sports Marketing: Creating Long Term Value

Sports Management and Sports Humanities

Routledge Handbook of Sport and Politics (Routledge International Handbooks)

Introduction to Sport Marketing (Sport Management Series)

Sports Management and Sports Humanities

Strategic Sports Event Management

Research Handbook on Major Sporting Events

Sports Marketing Agreements: Legal, Fiscal and Practical Aspects (ASSER International Sports Law Series)

Embedded Multi-Level Leadership in Elite Sport (Routledge Research in Sport Business and Management)

The European Union and Sport: Legal and Policy Documents (ASSER International Sports Law Series)

Concussion in Professional Team Sports: Time for a Harmonised Approach?

International Sports Events: Impacts, Experiences and Identities (Advances in Tourism)

Sport Law: A Managerial Approach

Routledge Contemporary Sport Marketing: Global Perspectives

Optimal Strategies in Sports Economics and Management

The Sports Event Management and Marketing Playbook (The Wiley Event Management Series)

Routledge - The Global Economics of Sport - Business Book