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T.M.C. Asser Press Ambush Marketing & Mega-Event Monopoly - Sports Law

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Description

This critical examination explores commercial rights protection in sports mega-events, analysing sponsorship exclusivity and modern legal frameworks across ten major jurisdictions. The book investigates ambush marketing strategies and how contemporary legislation addresses unauthorised commercial activities at major sporting events. By reviewing domestic laws from nations hosting significant international competitions, the work challenges the legitimacy of current commercial models and their legal underpinnings. Ideal for sports lawyers, event organisers, and policy specialists seeking to understand the intersection of intellectual property law, competition law, and sports regulation in the context of Olympic Games, World Cups, and other major international sporting occasions.

Key Features

Examines commercial rights and sponsorship exclusivity models for major sporting events across multiple legal systems.

Reviews ambush marketing tactics and analyses how sui generis event legislation addresses unauthorised commercial activities.

Covers ten significant jurisdictions selected based on their recent or upcoming hosting of mega-events.

Published by T.M.C. Asser Press as part of the ASSER International Sports Law Series.

Critically evaluates the legitimacy and fairness of existing mega-event monopoly protections.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 June 2012
Listed Since
25 February 2012

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