£137.61

Routledge - The Global Economics of Sport - Business Book

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£137.61 £128.71 £130.65 £132.59 £134.54 £136.48 £138.42 18 March 2026 27 March 2026 05 April 2026 14 April 2026 24 April 2026

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Most common price: £138 (32 days, 84.2%)

Price range: £130 - £138

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Description

Sport has evolved into a massive global business that reaches every corner of the Earth. From the massive reach of the Olympics and the World Cup to the operations of international governing bodies like the IOC and FIFA, the economic scale of athletics is unprecedented. These organizations now function much like major international businesses, shaping markets across the globe. This book provides a deep look into how companies like Nike design, produce, distribute, and market products across every continent. It explores how the sport market in every country has become increasingly international, creating new influences and opportunities for stakeholders. As a first-of-its-kind examination, this text analyzes the economic structures that drive the modern sporting world. It is an essential resource for understanding how global sporting mega-events and international brands interact within the modern economy.

Key Features

Examines the business models of international governing bodies like FIFA and the IOC.

Analyzes how global sporting mega-events such as the Olympics impact the world economy.

Explores the international marketing and distribution strategies used by major brands like Nike.

Provides insight into how national sport markets have become increasingly international.

Offers a unique economic perspective on the global reach of modern professional sport.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 June 2012
Listed Since
05 August 2010

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