MACMILLAN Sport as a Business: International, Professional and Commercial Aspects

Product Description Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization About the Author HARALD DOLLES is visiting professor in International Business at the School of Business, Economics and Law at the University of Gothenburg, Sweden. He received his doctorate in international business/strategic management from the University Erlangen-Nuremberg in Germany, with a focus on East Asia. He frequently contributes to scientific development in the fields of international business; sports management; entrepreneurship and innovation; IHRM and Asian studies. STEN SÖDERMAN is visiting professor at the University of Luxembourg and a professor at Stockholm University, Sweden. He received his doctorate, in location strategies of industries, from Stockholm University. Sweden. He frequently contributes to scientific development in the fields of international business, sports management, entrepreneurship and innovation.