Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing) - Image 1

£47.83

Routledge Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)

Name: Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)
Brand: Routledge
Price: 47.83 GBP
Availability: InStock

Management Skills

This is the usual price. Wait for it to drop, or tell us your number.

£48 today · usual range £0–£0 · best ever £39

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 592 days • 592 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 592 days • 6 price levels

Days at Price

Current Price

Price Analysis

Most common price: £47 (272 days, 45.9%)

Price range: £39 - £49

Price levels: 6 different prices over 592 days

Description

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750686669
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills
Domain: Amazon UK
Publication Date: 15 September 2008
Listed Since: 19 May 2008

Barcode

No barcode data available

Routledge Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Consumer Behaviour in Sport and Events: Marketing Action

Routledge Sport Consumer Behaviour: Marketing Strategies Book

Sport Consumer Behaviour: Marketing Strategies

Sports Marketing: Creating Long Term Value

Routledge Contemporary Sport Marketing: Global Perspectives

Introduction to Sport Marketing (Sport Management Series)

Sports Marketing: A Strategic Perspective

Strategic Sports Event Management

Digital Marketing in Sports: Global Perspectives (World Association for Sport Management Series)

The Commercialisation of Sport (Sport in the Global Society)

Impacts and Implications for the Sports Industry in the Post-COVID-19 Era (Advances in Business Strategy and Competitive Advantage)

Impacts and Implications for the Sports Industry in the Post-COVID-19 Era

Sport and Leisure Management (SAGE Library of Tourism, Hospitality & Leisure)

International Sport Marketing: Issues and Practice (Routledge Research in Sport Business and Management)

The Routledge Handbook of Mega-Sporting Events and Human Rights (Sport and Human Rights)

The Routledge Handbook of Mega-Sporting Events and Human Rights (Sport and Human Rights)

Routledge Handbook of the Business of Women's Sport (Routledge International Handbooks)

Introduction to Sport Marketing: Second edition (Sport Management Series)

Ökonomische Prozesse im Sport. Untersucht am Marketing in Sportvereinen

Sport Law: A Managerial Approach

Routledge Critical Essays in Sport Management Textbook

Market Research Methods in the Sports Industry: Managing Sports Brands

Research Methods for Sport Management (Foundations of Sport Management)

Sport Law: A Managerial Approach